Confidentiality is not sharing information collected from your survey. Only the survey owners, collaborators, or individuals associated with the survey can review the responses; however, they must not share the collected information with anyone outside of the project.
Anonymity is not collecting private, personally identifiable information such as name, address, email address, or the IP address and/or the participant identities cannot be linked back to their individual responses.
How To Make Your Qualtrics Survey Anonymous
There are two types of surveys you can create: Open Access and By Invitation Only
Open Access surveys can be taken by anyone and are therefore anonymous by default; however, they still collect IP addresses. In some cases, IP addresses are considered identifiable information if they can be linked to an individual. By Invitation Only surveys are restricted to a panel of individuals you invite and are sent a unique survey link using the Qualtrics survey mailer.
To ensure your surveys are completely anonymous, you should set your surveys to Anonymize Responses, which automatically removes all personally identifiable information, as well as the IP address. This can be accomplished using the following two methods:
Will My Survey Remain Anonymous if Using a Panel and Qualtrics Survey Mailer?
Once you set your survey to anonymize responses, all personally identifiable information, as well as the IP address will still be removed from the data responses; however, there is an Email History which can be downloaded. Within the Email History download, you can still see who (panel member’s name and email address) completed the survey, but there is no way to link the panel member back to his/her response. The Response ID, End Date, and Link are omitted for privacy.
How Can I Collect Contact Information on an Anonymous Survey?
Sometimes you may have a survey, such as a gift drawing, in which you still need to collect contact information (i.e., name and email address). You need to create two surveys in order to keep that collected information separated from the anonymous survey responses. Survey set up instructions can be found on the Qualtrics website.
Email Triggers can be configured to send you or whomever you designate an email notification and include the participants' responses. By default, the option "Include Response Report" is selected. By leaving that option checked, the participant's responses will be emailed to you or whomever you designate to receive the email notification; thus, you must be careful to understand who you are sending the information to. Configuring it to send to the wrong individual(s) can compromise a participant's anonymity and confidentiality.
NOTE: Just as a survey can easily be made anonymous, it can easily be made non-anonymous by disabling the anonymize responses setting at any time. If this occurs, all personally identifiable information, as well as the IP address will be included in the data responses and email history download if a panel was used.